Why Small Businesses Need Social Media Marketing
The main reason is that it’s where everyone is at! You need to get your business out in front of people and Social Media is definitely where you can easily make that happen.
Social Media offers free access to a large audience of potential customers. With that being said it also provides an opportunity for small businesses to grow and engage in close-knit communities. Win-Win! Here are some other great reasons to have your Small Business on Social Media:
Increase Brand Awareness
Posting on Social Media brings awareness to your brand and what you have to offer. Simply put, the more active you are on Social Media, the more awareness you get!
Stay Top of Mind
When you are active on Social Media, you are reminding your customers, and future customers, that you’re there. “Oh yeah, I love that store, I need to stop by there!” or “I keep seeing this store, I really want to check them out!”
Personalize Your Brand
Through your Social Media Marketing, you’re showing your audience your personality, and by doing so you become relatable. People that relate to you will become loyal customers. Small businesses should be all about personalization. For a lot of people, shopping at small businesses is part of having a good buying experience. Consumers want to shop at small businesses because they like the personal service they receive.
Increase Traffic to Your Store and Website
People that follow you or come across your page can use it to find your website or to get directions to your store. Once they see how awesome you are and all your amazing content and products/services you have, they’ll be coming through your door or clicking on your links in no time!
Customer Engagement
Social networks allow you to interact directly with customers and fans, giving them the chance to interact directly with you. Unlike traditional media, which offers only one-way communication, social media is a two-way street. People can’t communicate with you through a TV ad that they may forget about within minutes, but they can engage with you through your post on Social Media which can easily lead to a sale.
Reputation Management
Your audience is talking about you, whether you like it or not. If they’re bragging about how awesome you are, you can utilize that to show others how awesome you are and of course to thank them! If they’re upset about something you can do what you need to do to make it right and by doing so other customers and future customers will see how wonderfully you handled that and will feel confident in doing business with you.
There are many reasons for Small Businesses to be on Social Media. It’s a great tool to grow your businesses and we’re here to help you utilize it as simply as possible!
